News & Resources

Information is key to plotting your company's strategic direction.

To learn more about how to improve your organization's communications, check out our featured news stories and our recommended links.

Featured News Stories

See expert opinions on why research and communications are vital to managing your business in an economic downturn.

"Marketing your way through a recession" by Harvard Business School Professor John Quelch: According to Professor Quelch, consumers become value oriented during a downturn so "instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession."

"Managing your business in a downturn." by Ram Charan: Ram Charan, one of Fortune 500's favorite marketing and management gurus, says communication is vital in managing a business during an economic slump.

"Recession-proof your business" by Karen Klein: BusinessWeek gathers recession advice from experts. They say: "stay lean, talk to your customers, and don't stop hiring and marketing."

Below are recommended sources of information for managers and corporate communicators: